Instagram Business
Filament

Ask questions about your Instagram Business data

Connect Instagram Business to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Instagram Business shows you post engagement and follower growth, but understanding which content drives website traffic, email signups, or actual revenue requires connecting to your analytics and CRM tools. Filament links Instagram Business to your other platforms so you can explore how social performance affects business outcomes without switching between dashboards.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Instagram Business KPIs with Filament Analytics

Connect your Instagram Business account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Instagram Business metrics you can track in Filament:

Account Metrics
Track profile-level performance with reach, impressions, profile_views, follower_count, and website_clicks to measure overall account growth and audience interest.
records:
reachimpressionsprofile_viewsfollower_countwebsite_clicks
Media Posts
Analyze individual post performance with like_count, comments_count, saved, shares, reach, and impressions to identify your most engaging content.
records:
media_typelike_countcomments_countsavedreachimpressions
Stories
Track story engagement with impressions, reach, replies, exits, taps_forward, and taps_back to understand how audiences interact with ephemeral content.
records:
impressionsreachrepliesexitstaps_forwardtaps_back
Audience Demographics
Understand your followers with age ranges, gender distribution, top_cities, and top_countries to refine targeting and content strategy.
records:
follower_countage_rangegendercitycountry
Engagement Rates
Calculate performance benchmarks with engagement_rate, save_rate, and share_rate across posts to identify content that resonates most with your audience.
records:
engagement_ratelike_countcomments_countsavedshares
Profile Actions
Measure conversion actions with email_contacts, phone_call_clicks, text_message_clicks, and get_directions_clicks to track how social drives offline behavior.
records:
email_contactsphone_call_clickstext_message_clicksget_directions_clickswebsite_clicks
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Combine Instagram Business with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Instagram Business lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Instagram Business data gets even more powerful when combined with other tools:

Instagram Business
Google Analytics 4

Instagram Business + Google Analytics 4

Connect Instagram Business engagement metrics with GA4 session data to see which social posts drive the most website traffic and conversions.

Instagram Business
HubSpot

Instagram Business + HubSpot

Connect Instagram Business profile interactions with HubSpot contact records to track how social engagement correlates with lead quality and deal progression.

Instagram Business
Shopify

Instagram Business + Shopify

Connect Instagram Business post performance with Shopify order data to identify which content types and posting times generate the most revenue.

Benefits of Filament's Instagram Business Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Instagram Business account

Connect your Instagram Business account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Instagram Business data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Instagram Business dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Instagram Business integration FAQ

Everything you need to know about connecting Instagram Business with Filament and getting the most out of your data.