Mailchimp
Filament

Ask questions about your Mailchimp data

Connect Mailchimp to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Mailchimp shows you opens, clicks, and subscriber counts, but connecting email performance to actual revenue, customer lifetime value, or product usage requires juggling your e-commerce platform, CRM, and analytics tools. Filament links Mailchimp campaigns and subscriber data to your other systems and answers questions about attribution, conversion paths, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Mailchimp KPIs with Filament Analytics

Connect your Mailchimp account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Mailchimp metrics you can track in Filament:

campaigns
Track email campaign performance with send_time, emails_sent, opens, unique_opens, clicks, unique_clicks, and unsubscribes to measure engagement and optimize future sends.
records:
campaign_idtypestatusemails_sentopensclickssend_time
lists
Monitor audience growth and health with member_count, unsubscribe_count, cleaned_count, and list_rating to understand subscriber quality across segments.
records:
list_idnamemember_countunsubscribe_countopen_rateclick_rate
members
Analyze individual subscriber behavior with email_address, status, member_rating, last_changed, and tags to segment audiences and personalize campaigns.
records:
email_addressstatusmember_ratingtimestamp_signuplast_changedtags
member_activity
Track subscriber engagement history with action, timestamp, campaign_id, and url to identify your most active subscribers and engagement patterns.
records:
actiontimestampcampaign_idtitleurl
automations
Measure automated workflow performance with emails_sent, recipients, status, and trigger_settings to optimize your drip campaigns and behavioral sequences.
records:
automation_idstatusemails_sentrecipientstrigger_settingscreate_time
reports
Access detailed campaign analytics with bounces, forwards, opens_total, clicks_total, and revenue to calculate ROI and compare campaign effectiveness.
records:
campaign_idbouncesforwardsopens_totalclicks_totalrevenue
unsubscribes
Understand churn patterns with timestamp, reason, and campaign_id to identify which campaigns or content drive list attrition.
records:
email_addresstimestampreasoncampaign_idlist_id
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Combine Mailchimp with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Mailchimp lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Mailchimp data gets even more powerful when combined with other tools:

Mailchimp
Shopify

Mailchimp + Shopify

Connect Mailchimp campaigns with Shopify orders to see which email sequences drive the most revenue, identify your highest-value subscriber segments, and calculate true campaign ROI beyond open rates.

Mailchimp
Google Analytics 4

Mailchimp + Google Analytics 4

Connect Mailchimp subscriber activity with GA4 sessions to track how email campaigns influence website behavior, which traffic sources produce the most engaged subscribers, and where email visitors convert.

Mailchimp
Salesforce

Mailchimp + Salesforce

Connect Mailchimp engagement metrics with Salesforce opportunities to see which email campaigns move deals forward, identify subscriber behavior that predicts sales readiness, and build a kpi dashboard tracking email influence on pipeline.

Benefits of Filament's Mailchimp Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Mailchimp account

Connect your Mailchimp account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Mailchimp data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Mailchimp dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Mailchimp integration FAQ

Everything you need to know about connecting Mailchimp with Filament and getting the most out of your data.