Matomo
Filament

Ask questions about your Matomo data

Connect Matomo to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Matomo tracks page views, events, and conversions, but understanding which campaigns drive revenue or how website behavior connects to customer outcomes means working across your CRM, payment tools, and marketing platforms. Filament connects Matomo to your other business tools and answers questions about attribution, customer value, and campaign ROI in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Matomo KPIs with Filament Analytics

Connect your Matomo account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Matomo metrics you can track in Filament:

Event Tracking
Track user interactions with event_category, event_action, event_name, event_value, and custom dimensions to measure engagement and conversion actions.
records:
event_categoryevent_actionevent_nameevent_valuecustom_dimension
Page Analytics
Monitor website performance with page_url, page_title, page_views, time_on_page, bounce_rate, and entry/exit page data for content analysis.
records:
page_urlpage_titlepage_viewstime_on_pageentry_pageexit_page
Visit Logs
Access individual session data including visit_timestamp, visit_duration, actions_per_visit, referrer_url, and device information for behavior analysis.
records:
visit_idvisit_timestampvisit_durationactions_per_visitreferrer_url
Visitor Segments
Analyze audience groups with visitor_id, returning_visitor, visitor_location, browser_type, and custom segment definitions for targeting insights.
records:
visitor_idreturning_visitorvisitor_locationbrowser_typesegment_name
Conversion Tracking
Measure goal completions with goal_name, goal_revenue, conversion_rate, goal_timestamp, and conversion_path data for ROI analysis.
records:
goal_idgoal_namegoal_revenueconversion_rateconversion_timestamp
Campaign Performance
Track marketing attribution with campaign_name, campaign_source, campaign_medium, campaign_keyword, and campaign_content for channel analysis.
records:
campaign_namecampaign_sourcecampaign_mediumcampaign_keywordcampaign_content
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Combine Matomo with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Matomo lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Matomo data gets even more powerful when combined with other tools:

Matomo
Stripe

Matomo + Stripe

Connect Matomo campaign tracking with Stripe payment data to see which traffic sources and campaigns generate the most revenue, highest customer lifetime value, and best conversion rates.

Matomo
HubSpot

Matomo + HubSpot

Connect Matomo visitor behavior with HubSpot contact and deal data to understand which pages and events correlate with lead quality, deal velocity, and customer conversion rates.

Matomo
Google Ads

Matomo + Google Ads

Connect Google Ads campaign spend with Matomo conversion tracking to calculate true ROI, compare channel performance, and see which keywords drive the most valuable website actions.

Benefits of Filament's Matomo Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Matomo account

Connect your Matomo account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Matomo data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Matomo dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Matomo integration FAQ

Everything you need to know about connecting Matomo with Filament and getting the most out of your data.