Optimizely
Filament

Ask questions about your Optimizely data

Connect Optimizely to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

Sign up freeBook a demo
Free 14-day trial
No credit card required
Setup in minutes

Optimizely shows you which experiment variations win, but understanding how those experiments affect revenue, customer lifetime value, or downstream behavior requires connecting to your payment systems and analytics tools. Filament links Optimizely visitor events and conversion data to platforms like Stripe, Google Analytics 4, and your CRM, so you can explore experiment impact on business metrics without manual exports.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Optimizely KPIs with Filament Analytics

Connect your Optimizely account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

View documentation

Key Optimizely metrics you can track in Filament:

Experiments and Variations
Track experiment configurations with experiment_id, experiment_name, status, variation_id, variation_name, and traffic_allocation to analyze test performance and winning variants.
records:
experiment_idexperiment_namestatusvariation_idvariation_nametraffic_allocation
Visitor Events
Analyze raw visitor interactions with visitor_id, event_type, timestamp, experiment_id, variation_id, and session_id from your S3 export buckets.
records:
visitor_idevent_typetimestampexperiment_idvariation_idsession_id
Conversion Events
Track goal completions with event_id, goal_id, goal_name, visitor_id, experiment_id, variation_id, and revenue to measure experiment impact.
records:
event_idgoal_idgoal_namevisitor_idexperiment_idvariation_idrevenue
Campaign Details
Monitor campaign configurations with campaign_id, campaign_name, campaign_type, targeting_rules, start_date, and end_date for personalization analysis.
records:
campaign_idcampaign_namecampaign_typetargeting_rulesstart_dateend_date
Experiment Results
Access statistical performance data with experiment_id, variation_id, conversion_rate, improvement, statistical_significance, and confidence_interval.
records:
experiment_idvariation_idconversion_rateimprovementstatistical_significanceconfidence_interval
Enriched Event Data
Combine visitor events with experiment context using visitor_id, event_type, experiment_name, variation_name, goal_name, and session_attributes from optimizely-events-data.
records:
visitor_idevent_typeexperiment_namevariation_namegoal_namesession_attributes
Filament Pixel Logo

Combine Optimizely with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Optimizely lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Optimizely data gets even more powerful when combined with other tools:

Optimizely
Google Analytics 4

Optimizely + Google Analytics 4

Connect Optimizely experiment data with GA4 sessions and traffic sources to see which acquisition channels send visitors who respond best to specific variations, or how experiment winners perform across different audience segments.

Optimizely
Stripe

Optimizely + Stripe

Connect Optimizely conversion events with Stripe payment data to track which experiment variations drive the highest revenue, average order value, or customer lifetime value, building a kpi dashboard that shows true experiment ROI.

Optimizely
Segment

Optimizely + Segment

Connect Optimizely visitor events with Segment user traits and behavioral data to analyze how experiments perform across customer segments, or which personalization campaigns drive engagement for specific user groups.

Benefits of Filament's Optimizely Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Optimizely account

Connect your Optimizely account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Optimizely data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Optimizely dashboards in minutes

Get tailored insights instantly and share them with your team.

Filament Pixel Logo

Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Optimizely integration FAQ

Everything you need to know about connecting Optimizely with Filament and getting the most out of your data.