PostHog
Filament

Ask questions about your PostHog data

Connect PostHog to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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PostHog tracks product events and user behavior, but understanding which marketing campaigns drive engaged users or how product adoption correlates with customer revenue requires connecting to your ad platforms and payment tools. Filament links PostHog to your marketing and revenue data so you can explore attribution, feature adoption, and conversion patterns in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track PostHog KPIs with Filament Analytics

Connect your PostHog account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key PostHog metrics you can track in Filament:

Events
Track every user interaction with event name, timestamp, distinct_id, session_id, and custom properties with the property_ prefix for detailed behavioral analysis.
records:
eventtimestampdistinct_idsession_idproperties
Persons
Analyze user profiles with distinct_id, created_at, and custom properties using the property_ prefix to segment audiences and track user attributes over time.
records:
distinct_idcreated_atproperties
Feature Flags
Monitor feature rollouts with flag name, key, active status, rollout_percentage, and filters to measure adoption rates and experiment performance.
records:
namekeyactiverollout_percentagefilters
Cohorts
Track user segments with cohort name, description, created_at, and member count to analyze group behavior and retention patterns.
records:
namedescriptioncreated_atcount
Session Data
Examine user sessions with session_id, start_time, duration, event_count, and distinct_id to understand engagement depth and usage patterns.
records:
session_idstart_timedurationevent_countdistinct_id
Person Properties
Access user attributes stored as person properties including utm_source, utm_campaign, initial_referrer, and custom fields to build a kpi dashboard tracking acquisition channels.
records:
person_idproperty_keyproperty_valueupdated_at
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Combine PostHog with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, PostHog lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your PostHog data gets even more powerful when combined with other tools:

PostHog
Google Ads

PostHog + Google Ads

Connect PostHog event data with Google Ads campaign performance to see which ad groups drive users who actually engage with key features and convert.

PostHog
Stripe

PostHog + Stripe

Connect PostHog user activity with Stripe revenue to identify which product features correlate with higher customer lifetime value and faster conversion to paid plans.

PostHog
HubSpot

PostHog + HubSpot

Connect PostHog product usage with HubSpot contact data to see how feature adoption affects deal progression and which user behaviors predict successful conversions.

Benefits of Filament's PostHog Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your PostHog account

Connect your PostHog account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your PostHog data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build PostHog dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

PostHog integration FAQ

Everything you need to know about connecting PostHog with Filament and getting the most out of your data.