Qualtrics
Filament

Ask questions about your Qualtrics data

Connect Qualtrics to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Qualtrics gives you survey responses and basic reporting, but understanding how customer feedback connects to product usage, support tickets, or revenue requires jumping between platforms. Filament links your Qualtrics responses to your CRM, support tools, and product analytics, then answers questions about satisfaction trends, feedback patterns, and customer sentiment in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Qualtrics KPIs with Filament Analytics

Connect your Qualtrics account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Qualtrics metrics you can track in Filament:

Survey Responses
Track individual survey completions with responseId, values, recordedDate, distributionChannel, and progress. See completion patterns across different audience segments and distribution methods.
records:
responseIdvaluesrecordedDatedistributionChannelprogressfinishedsurveyId
Survey Metadata
Access survey configuration details including surveyId, name, ownerId, brandId, createdDate, and isActive. Understand which surveys are running and track survey lifecycle across your organization.
records:
surveyIdnameownerIdbrandIdcreatedDateisActivelastModified
Questions and Question Metadata
Analyze question structure with questionId, questionText, questionType, selector, and validation settings. Compare response patterns across different question formats and survey designs.
records:
questionIdquestionTextquestionTypeselectorvalidationchoices
Contact Lists and Directory Contacts
Track your audience with contactId, firstName, lastName, email, externalDataReference, and unsubscribed status. Connect survey responses to contact attributes and engagement history.
records:
contactIdfirstNamelastNameemailexternalDataReferenceunsubscribeddirectoryId
Distributions and Distribution Links
Monitor survey distribution with distributionId, surveyId, mailingListId, sendDate, and requestType. Track which distribution methods drive the highest response rates.
records:
distributionIdsurveyIdmailingListIdsendDaterequestTypestatus
Mailing Lists
Manage audience segments with mailingListId, name, contactCount, creationDate, and lastModifiedDate. Understand list performance and audience overlap across campaigns.
records:
mailingListIdnamecontactCountcreationDatelastModifiedDatelibraryId
Survey Blocks and Flow Logic
Examine survey structure with blockId, description, type, and flow conditions. Analyze how survey logic and branching affect completion rates and response quality.
records:
blockIddescriptiontypeflowIdelementsoptions
Contact Transaction History
Review contact engagement with transactionId, contactId, transactionDate, and transactionMeta. Track when contacts were added, modified, or removed from your directories.
records:
transactionIdcontactIdtransactionDatetransactionMetadirectoryId
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Combine Qualtrics with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Qualtrics lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Qualtrics data gets even more powerful when combined with other tools:

Qualtrics
Salesforce

Qualtrics + Salesforce

Connect Qualtrics survey responses with Salesforce account and opportunity data to see how customer satisfaction scores correlate with deal size, renewal rates, or account health. Build a kpi dashboard tracking NPS by customer segment or industry.

Qualtrics
Zendesk Support

Qualtrics + Zendesk Support

Connect Qualtrics feedback with Zendesk ticket data to analyze how support interactions affect satisfaction scores. See which issue types generate negative feedback or track how resolution time impacts customer sentiment across different product areas.

Qualtrics
HubSpot

Qualtrics + HubSpot

Connect Qualtrics survey responses with HubSpot contact properties and lifecycle stages to understand how feedback varies across your customer journey. Track which marketing campaigns or touchpoints drive the highest satisfaction scores and identify at-risk accounts based on survey sentiment.

Benefits of Filament's Qualtrics Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Qualtrics account

Connect your Qualtrics account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Qualtrics data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Qualtrics dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Qualtrics integration FAQ

Everything you need to know about connecting Qualtrics with Filament and getting the most out of your data.