Salesforce
Filament

Ask questions about your Salesforce data

Connect Salesforce to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Setup in minutes

Salesforce tracks your pipeline and customer relationships, but understanding which marketing channels drive your best deals or how support cases affect renewal rates requires connecting to ad platforms, analytics tools, and payment data. Filament links your Salesforce accounts, opportunities, and campaigns to the rest of your business intelligence stack and answers questions about attribution, pipeline velocity, and customer lifetime value in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Salesforce KPIs with Filament Analytics

Connect your Salesforce account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Salesforce metrics you can track in Filament:

ACCOUNT
Track company records and relationships with Name, Industry, AnnualRevenue, NumberOfEmployees, and Type to analyze customer segments and account health.
records:
NameIndustryAnnualRevenueNumberOfEmployeesTypeAccountSourceBillingCountry
CONTACT
Monitor individual contacts with FirstName, LastName, Email, LeadSource, and AccountId to understand relationship networks and engagement patterns.
records:
FirstNameLastNameEmailLeadSourceAccountIdTitleDepartment
LEAD
Analyze prospective customers with LeadSource, Status, Rating, Company, and ConvertedDate to measure lead quality and conversion velocity.
records:
LeadSourceStatusRatingCompanyConvertedDateIndustryAnnualRevenue
OPPORTUNITY
Track sales pipeline with StageName, Amount, CloseDate, Probability, and LeadSource to calculate win rates and forecast accuracy.
records:
StageNameAmountCloseDateProbabilityLeadSourceAccountIdIsClosed
CASE
Monitor customer support with Status, Priority, Origin, Subject, and ClosedDate to identify resolution patterns and service quality trends.
records:
StatusPriorityOriginSubjectClosedDateAccountIdContactId
TASK
Review completed activities with Subject, Status, ActivityDate, and WhoId to understand team productivity and customer touchpoint frequency.
records:
SubjectStatusActivityDateWhoIdWhatIdPriority
EVENT
Track calendar events with Subject, StartDateTime, EndDateTime, and WhoId to analyze meeting patterns and customer engagement cadence.
records:
SubjectStartDateTimeEndDateTimeWhoIdWhatIdLocation
CAMPAIGN
Measure marketing campaigns with Name, Type, Status, StartDate, and BudgetedCost to evaluate campaign performance and spending efficiency.
records:
NameTypeStatusStartDateBudgetedCostActualCostNumberOfLeads
CAMPAIGNMEMBER
Connect contacts to campaigns with CampaignId, ContactId, Status, and FirstRespondedDate to track campaign response and attribution.
records:
CampaignIdContactIdStatusFirstRespondedDateLeadIdHasResponded
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Combine Salesforce with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Salesforce lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Salesforce data gets even more powerful when combined with other tools:

Salesforce
Google Ads

Salesforce + Google Ads

Connect Salesforce opportunities with Google Ads campaigns to see which keywords and ad groups generate closed deals, not just leads. Track cost per acquisition by campaign and identify which ad spend drives actual revenue.

Salesforce
HubSpot

Salesforce + HubSpot

Connect Salesforce opportunities with HubSpot email campaigns and website visits to understand the complete customer journey from first touch to closed deal. Build a kpi dashboard tracking which content and campaigns influence pipeline velocity.

Salesforce
Stripe

Salesforce + Stripe

Connect Salesforce accounts with Stripe subscriptions and charges to analyze which lead sources and campaigns generate the highest customer lifetime value. Track payment patterns alongside opportunity data for complete revenue business analytics.

Benefits of Filament's Salesforce Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Salesforce account

Connect your Salesforce account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Salesforce data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Salesforce dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Salesforce integration FAQ

Everything you need to know about connecting Salesforce with Filament and getting the most out of your data.