Segment
Filament

Ask questions about your Segment data

Connect Segment to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Segment tracks user events and page views, but understanding which marketing channels drive your most engaged users or how product behavior connects to revenue means working across multiple platforms. Filament connects Segment to your marketing tools, CRM, and payment data so you can explore attribution, conversion patterns, and user engagement without manual work.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Segment KPIs with Filament Analytics

Connect your Segment account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Segment metrics you can track in Filament:

Track Events
Analyze user actions and behaviors with event names, properties, timestamps, user_id, anonymous_id, and context data. Build conversion funnels and track feature adoption across your product.
records:
eventpropertiesuser_idanonymous_idtimestampcontext
Page Views
Track website navigation patterns with page names, URLs, referrers, user_id, anonymous_id, and session context. See which content drives engagement and where users drop off.
records:
nameurlreferreruser_idanonymous_idcontext
Screen Views
Monitor mobile app navigation with screen names, properties, user_id, anonymous_id, and device context. Understand in-app behavior and screen-level conversion rates.
records:
namepropertiesuser_idanonymous_idcontext
Identify Events
Track user profile changes with user_id, anonymous_id, traits, and timestamps. See when users sign up, upgrade, or update their information.
records:
user_idanonymous_idtraitstimestamp
User Traits
Access user attributes and properties including email, name, plan_type, created_at, and custom traits. Segment audiences and analyze behavior by customer characteristics.
records:
user_idemailnametraitscreated_at
Delete Events
Track data deletion requests with message_id, project_id, user_id, received_at, sent_at, and timestamp. Monitor compliance with privacy regulations and user requests.
records:
message_idproject_iduser_idreceived_attimestamp
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Combine Segment with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Segment lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Segment data gets even more powerful when combined with other tools:

Segment
Google Ads

Segment + Google Ads

Connect Segment user events with Google Ads campaign data to see which keywords and ad groups drive the most engaged users. Track conversion funnels from first click to product activation.

Segment
Stripe

Segment + Stripe

Connect Segment behavioral data with Stripe revenue to identify which user actions predict upgrades and retention. See how product engagement correlates with customer lifetime value.

Segment
HubSpot

Segment + HubSpot

Connect Segment event tracking with HubSpot contact data to analyze how website behavior and email engagement affect deal progression. Build a kpi dashboard tracking lead quality by traffic source.

Benefits of Filament's Segment Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Segment account

Connect your Segment account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Segment data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Segment dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Segment integration FAQ

Everything you need to know about connecting Segment with Filament and getting the most out of your data.