Shopify
Filament

Ask questions about your Shopify data

Connect Shopify to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Shopify shows you daily sales and top products, but understanding which marketing channels drive your most valuable customers requires connecting order data to Google Ads, Facebook Ads, and email campaigns. Filament links Shopify to your marketing tools and answers questions about customer acquisition costs, channel attribution, and lifetime value in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Shopify KPIs with Filament Analytics

Connect your Shopify account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Shopify metrics you can track in Filament:

Orders
Track individual customer purchases with line_items, total_price, financial_status, fulfillment_status, and customer_id to analyze revenue patterns and order composition.
records:
idorder_numbertotal_pricefinancial_statusfulfillment_statuscustomer_idcreated_atline_items
Order Line Items
Analyze product-level sales performance with product_id, variant_id, quantity, price, and discount_allocations to understand which items drive revenue.
records:
idproduct_idvariant_idquantitypriceskudiscount_allocations
Discount Codes
Track promotion effectiveness with code, amount, type, and usage_count to measure which offers convert browsers into buyers.
records:
codeamounttypeusage_countorder_id
Transactions
Monitor payment processing with gateway, kind, status, amount, and currency to reconcile revenue and identify payment issues.
records:
idorder_idgatewaykindstatusamountcurrencyprocessed_at
Customers
Build customer profiles with email, total_spent, orders_count, created_at, and tags to segment audiences and calculate lifetime value.
records:
idemailtotal_spentorders_countcreated_attagsaccepts_marketing
Products
Track inventory and catalog performance with title, product_type, vendor, variants, and published_at to understand product mix and availability.
records:
idtitleproduct_typevendorvariantspublished_atstatus
Order Risk Assessments
Monitor fraud indicators with risk_level, recommendation, and risk_facts to protect revenue and reduce chargebacks.
records:
order_idrisk_levelrecommendationmessagerisk_facts
Shipping Lines
Analyze fulfillment costs with carrier_identifier, price, code, and delivery_category to optimize shipping strategy and margins.
records:
idorder_idcarrier_identifierpricecodedelivery_category
Tax Lines
Track tax collection with rate, price, title, and channel_liable to ensure compliance and accurate financial reporting.
records:
order_idratepricetitlechannel_liable
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Combine Shopify with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Shopify lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Shopify data gets even more powerful when combined with other tools:

Shopify
Google Ads

Shopify + Google Ads

Connect Shopify orders with Google Ads campaigns to see which keywords and ad groups drive actual revenue, not just clicks. Build a kpi dashboard tracking cost per acquisition and return on ad spend by campaign.

Shopify
Klaviyo

Shopify + Klaviyo

Connect Shopify purchase data with Klaviyo email campaigns to measure which flows generate the most repeat purchases and highest average order values. Analyze customer lifetime value by email segment.

Shopify
Google Analytics 4

Shopify + Google Analytics 4

Connect Shopify transactions with GA4 session data to understand which traffic sources and landing pages convert browsers into buyers. Track the complete journey from first visit to purchase across channels.

Benefits of Filament's Shopify Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Shopify account

Connect your Shopify account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Shopify data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Shopify dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Shopify integration FAQ

Everything you need to know about connecting Shopify with Filament and getting the most out of your data.