Snowplow
Filament

Ask questions about your Snowplow data

Connect Snowplow to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.

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Snowplow tracks every user interaction across your platforms, but connecting event behavior to revenue outcomes or campaign performance requires juggling your CRM, payment processor, and marketing tools. Filament links your Snowplow event data to these systems and answers questions about attribution, conversion paths, and customer value in plain English.

Metrics dashboard
Finance dashboard
SEO dashboard

Track Snowplow KPIs with Filament Analytics

Connect your Snowplow account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.

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Key Snowplow metrics you can track in Filament:

Event Tracking Data
Track every user interaction across your website and applications with event_name, event_timestamp, session_id, and custom event properties. See which features drive engagement and where users drop off.
records:
event_nameevent_timestampsession_idevent_propertiesuser_id
Page Views and Interactions
Monitor user navigation patterns with page_url, page_title, referrer_url, and time_on_page. Understand content performance and user journey flows.
records:
page_urlpage_titlereferrer_urltime_on_pagepage_view_id
User Behavior Data
Track individual users across sessions with user_id, session_count, first_touch_timestamp, and last_touch_timestamp. Build cohorts and analyze retention patterns.
records:
user_idsession_countfirst_touch_timestamplast_touch_timestampdevice_type
Session Information
Analyze user sessions with session_id, session_start_time, session_duration, and page_views_per_session. Identify high-value sessions and engagement patterns.
records:
session_idsession_start_timesession_durationpage_views_per_sessionsession_index
Custom Event Schemas
Access your structured event data with schema_name, schema_version, and custom context fields. Track business-specific events like product interactions or form submissions.
records:
schema_nameschema_versioncontext_fieldsevent_vendorevent_format
Traffic Source Data
Understand where users come from with utm_source, utm_medium, utm_campaign, and referrer_domain. Track campaign performance and attribution across channels.
records:
utm_sourceutm_mediumutm_campaignutm_contentreferrer_domain
Device and Platform Data
Segment users by technology with device_type, browser_name, operating_system, and screen_resolution. Optimize experiences for different platforms.
records:
device_typebrowser_nameoperating_systemscreen_resolutiondevice_manufacturer
Conversion Events
Track goal completions with conversion_event_name, conversion_timestamp, conversion_value, and conversion_path. Measure funnel performance and user journeys to conversion.
records:
conversion_event_nameconversion_timestampconversion_valueconversion_pathdays_to_conversion
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Combine Snowplow with other data sources

Your business runs on more than one app, and your analytics should too. With Filament, Snowplow lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.

attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support
attio
hubspot
intercom
raisely
salesforce-connector
stripe
xero
facebook-ads
google-ads
ga4
gsc
campaign-monitor
customerio
instagram-business
linkedin-ad-analytics
mailchimp
snapchat-ads
tiktok-ads
twitter-ads
airtable
google_sheets
mysql
postgres
quickbooks
shopify
woocommerce
amplitude
asana
eventbrite
freshdesk
github
jira
klaviyo
mixpanel
notion
segment
slack
trello
zendesk-support

Your Snowplow data gets even more powerful when combined with other tools:

Snowplow
Stripe

Snowplow + Stripe

Connect Snowplow event tracking with Stripe payment data to see which user behaviors and traffic sources drive the most valuable customers. Build a kpi dashboard tracking the path from first page view to completed purchase.

Snowplow
HubSpot

Snowplow + HubSpot

Connect Snowplow session data with HubSpot contact records to understand how website behavior correlates with deal progression. See which content interactions and engagement patterns predict conversion to customer.

Snowplow
Google Ads

Snowplow + Google Ads

Connect Snowplow conversion events with Google Ads campaign data to track the complete customer journey from ad click to on-site behavior. Analyze which campaigns drive engaged users and high-value conversion paths.

Benefits of Filament's Snowplow Integration

Ask in plain English

Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.

chatMRR

No setup

Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.

easy setup

Gets smarter over time

Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.

memories

How it works

Step 1: Connect your Snowplow account

Connect your Snowplow account to Filament and get instant access to your data. No technical setup required.

Step 2: Ask questions about your Snowplow data

Start asking questions like "Which campaigns drive the most qualified leads?"

Step 3: Build Snowplow dashboards in minutes

Get tailored insights instantly and share them with your team.

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Better business decisions with AI Analytics

How to get more from your data

Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.

With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.

Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:

  • Which campaigns and channels actually drive revenue growth?
  • How does user engagement translate into pipeline or sales performance?
  • Where are we losing efficiency between acquisition, retention, and finance?

By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.

Enterprise-grade security

Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.

Learn more about security

Snowplow integration FAQ

Everything you need to know about connecting Snowplow with Filament and getting the most out of your data.