Ask questions about your Standard Metrics data
Connect Standard Metrics to Filament and turn complex dashboards, analytics, and business intelligence into a simple conversation. No spreadsheets. No setup. Just instant answers.
Standard Metrics gives you financial statements and budget reports, but understanding how revenue trends connect to customer acquisition costs, which departments drive profitability, or how operational changes affect cash flow requires combining data from your CRM, marketing platforms, and operational tools. Filament connects Standard Metrics to your other business systems and answers questions about financial performance, budget variance, and revenue attribution in plain English.
Track Standard Metrics KPIs with Filament Analytics
Connect your Standard Metrics account to Filament and instantly track your most important KPIs. All in plain English dashboards that update automatically.
View documentationKey Standard Metrics metrics you can track in Filament:
Combine Standard Metrics with other data sources
Your business runs on more than one app, and your analytics should too. With Filament, Standard Metrics lives side-by-side with sales, finance, and customer tools. Bring it all together in one intelligent workspace and finally see the full picture.
Your Standard Metrics data gets even more powerful when combined with other tools:
Standard Metrics + HubSpot
Connect Standard Metrics financial data with HubSpot deals and pipeline to see which sales activities drive revenue, how deal velocity affects cash flow, and which customer segments deliver the best margins.
Standard Metrics + Google Ads
Connect Standard Metrics revenue records with Google Ads campaign data to calculate true customer acquisition costs, see which campaigns generate profitable customers, and track marketing spend against actual financial performance.
Standard Metrics + Xero
Connect Standard Metrics analytics with Xero accounting records to build a kpi dashboard comparing financial metrics across systems, reconcile revenue data, and analyze business performance from multiple financial perspectives.
Benefits of Filament's Standard Metrics Integration
Ask in plain English
Start with a question like 'How did MRR trend last year?' and you'll get an instant dashboard from across your apps. No configuration, no code.
No setup
Filament is like Looker Studio or PowerBI, but it will set itself up. It understands your data, and automatically connects the dots.
Gets smarter over time
Filament remembers your context and preferences, so you spend less time explaining and answers that align with your goals.
How it works
Step 1: Connect your Standard Metrics account
Connect your Standard Metrics account to Filament and get instant access to your data. No technical setup required.
Step 2: Ask questions about your Standard Metrics data
Start asking questions like "Which campaigns drive the most qualified leads?"
Step 3: Build Standard Metrics dashboards in minutes
Get tailored insights instantly and share them with your team.
Better business decisions with AI Analytics
How to get more from your data
Most teams only scratch the surface of what's possible with their data. Reports get buried in dashboards, exports pile up in spreadsheets, and critical insights never reach decision-makers. Filament changes that.
With Filament, your data is analyzed by an AI data analyst that understands plain English. Instead of struggling with complex BI tools or waiting for reports, you can instantly ask questions about revenue, marketing performance, customer engagement, or retention, and get clear answers in seconds.
Because Filament connects data across marketing, product, CRM, and finance systems, it helps you answer the bigger questions that traditional dashboards can't:
- Which campaigns and channels actually drive revenue growth?
- How does user engagement translate into pipeline or sales performance?
- Where are we losing efficiency between acquisition, retention, and finance?
By combining AI-powered reporting, conversational dashboards, and cross-platform integration, Filament helps you move beyond surface-level metrics and uncover the insights that drive smarter, faster business decisions.
Enterprise-grade security
Complete data isolation, data encryption at rest and in-transit, and secure, accredited cloud providers keep your organisation's data protected. We never use your data for AI training or share it with third parties.
Learn more about securityStandard Metrics integration FAQ
Everything you need to know about connecting Standard Metrics with Filament and getting the most out of your data.