Dashboard Templates / [Template Name]

Campaign Reach and Engagement

Get a clear, up-to-date view of how your fundraising campaigns reach and engage supporters, with automated insights that connect visibility, engagement, and outcomes in one simple dashboard.

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What is a Reach & Engagement Dashboard

A Reach & Engagement Dashboard is a centralized reporting view that helps nonprofits understand how widely their fundraising messages are seen and how supporters interact with them. It brings together key visibility and engagement metrics, such as reach, impressions, clicks, and supporter actions, into clear, easy-to-understand visuals. This gives fundraising and communications teams a holistic view of campaign performance and audience response in one place. Modern reach and engagement dashboards go beyond basic platform reports by showing trends over time, comparing performance across campaigns and regions, and highlighting where messages resonate most. With automated data syncing, the dashboard stays up to date without manual exports or spreadsheets, creating a reliable single source of truth for understanding supporter reach, engagement, and momentum across your campaigns.

What should a Reach & Engagement Dashboard include?

Core reach and engagement metrics

A campaign reach & engagement dashboard should surface the essential metrics that show how widely your campaigns are seen and how supporters interact with them. This includes reach, impressions, clicks, click-through rate, and conversion rate. Together, these metrics help you understand visibility, interest, and where engagement turns into meaningful supporter action.

Campaign-level performance insights

Beyond top-level numbers, the dashboard should make it easy to compare performance across different campaigns, appeals, or channels. Engagement trends over time, regional performance, and audience-level breakdowns help teams identify what’s resonating and where campaigns may need refinement.

Connection to fundraising outcomes

An effective dashboard should link reach and engagement data to real fundraising results. Metrics such as cost per engagement, conversion performance, and return on campaign spend help nonprofits understand how efficiently resources are being used and which efforts deliver the greatest impact.

Clear, actionable visualizations

To support fast decision-making, dashboards should present data in clear, intuitive visual formats. Simple comparisons, trend lines, and flexible views allow fundraising and communications teams to spot patterns quickly, share insights confidently, and take action without needing technical expertise.

How it works

Step 1: Sync with your tool in a few clicks

Connect your account to Filament with a few clicks, and get instant access to your data.

Step 2: Instantly access your dashboard template

We automatically build the right dashboard for your data sources out of the box.

Step 3: Ask questions about your data

Ask Filly AI to dive deeper into your data to spot hidden trends and insights.

Key campaign metrics you can track in Filament

Impressions

Track how often your fundraising messages were seen across your digital channels. This dashboard shows visibility trends over time, helping you spot spikes in awareness and connect them to campaign launches or key moments in your appeal. This core metric helps you understand the reach of your fundraising efforts and provides a foundation for evaluating engagement and donation outcomes.

Clicks

See how often people interacted with your fundraising messages by clicking through to learn more or take action. This dashboard breaks clicks down by campaign, message, or audience, and shows how engagement changes over time. Understanding which messages drive the most interest helps you assess relevance and improve calls to action that encourage supporters to donate, register, or get involved.

Click-through rate (CTR)

Understand the percentage of people who saw your fundraising message and chose to engage by clicking through. This dashboard compares click-through rates across campaigns and messages, highlighting which appeals most effectively capture supporter attention. CTR helps you assess how clearly your message resonates, how compelling your storytelling is, and how well your outreach connects with the right audiences.

Cost per click (CPC)

See the average cost of each interaction with your fundraising messages. This dashboard shows how cost per click changes over time and across campaigns and audiences, helping you understand where your budget is being used most efficiently. CPC helps you identify which messages and targeting approaches generate supporter interest at the lowest cost, so more of your budget can go toward your mission.

Conversion rate

See the percentage of people who take meaningful action after engaging with your fundraising messages, such as making a donation, signing up for an event, or joining your mailing list. This dashboard breaks conversion rates down by campaign, audience, and message, helping you identify which pathways most effectively turn interest into impact. Conversion rate directly links your outreach efforts to real fundraising outcomes and helps you understand the return on your campaign spend.

Return on ad spend (ROAS)

Understand how much fundraising revenue is generated for every dollar spent on your outreach campaigns. This dashboard shows ROAS trends over time and compares performance across campaigns, making it easy to see which efforts deliver the strongest fundraising outcomes. ROAS helps you demonstrate responsible use of funds and make informed budget decisions by highlighting the campaigns that generate the greatest return for your mission.

Geographic performance

See how your fundraising messages perform across different countries, regions, or communities. This dashboard shows visibility, engagement, and supporter actions by location, helping you understand where your campaigns resonate most. Geographic insights make it easier to spot regional differences in response, allocate budgets more effectively, and tailor messaging to better connect with supporters in different areas.

Why Filament?

Nonprofit software built to help you do more.

Whether you’re tracking donations, supporter engagement, or campaign performance, Filament helps you understand what’s happening and why. We’ve helped nonprofits and mission-driven teams set up clear, actionable reporting with confidence. Reach out to see if it’s right for you.