AgencyAnalytics alternative for purpose agencies

AgencyAnalytics is built for marketing agencies and does that job well. This page sets out where it fits, where Filament is different, and which agencies should stay where they are.

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At a glance

	AgencyAnalytics	Filament
Price	Core plan US$20 per client a month, billed annually	US$249 a month billed annually, plus US$30 per active client
Users	Unlimited staff and client users	Unlimited users
Integrations	85+ marketing integrations across SEO, PPC, social, email, call tracking and ecommerce	50+ apps across marketing, fundraising, CRM and finance
Fundraising and finance	Raisely, Funraisin, NationBuilder and Xero aren't on its integrations list	Connects Raisely, Funraisin, NationBuilder, Salesforce, Xero and Stripe
Apps not on the list	Bring other data in through Google Sheets	Request an app; most are built within two weeks, for free
Client data	API access and custom metrics	A dedicated data warehouse for each client account, with SQL you can read and edit
Dashboards	Unlimited reports and dashboards for each client	Ask for a dashboard in plain English, for one client or across all of them
Templates	Pre-built report and dashboard templates for every channel	Turn your own dashboards into agency templates for every client
Client access	White-labelled portal with your logo, colours, custom domain and email	Client accounts with roles and permissions, public links and embeds
AI and agents	AgencyAI insights, Ask AI, AI summaries and MCP access for ChatGPT and Claude	Answers that show their methodology and SQL, Threads for follow-up questions, and an MCP server
Reports	Automated, scheduled client reports	Board-ready PDF reports from any dashboard
Extra help	Email and chat support, with a free onboarding call	Add a data analyst for dashboard development and analysis requests

What AgencyAnalytics does well

AgencyAnalytics is designed around client reporting for marketing agencies. Its Core plan is US$20 per client per month, billed annually, with a free 14-day trial and no credit card required (AgencyAnalytics pricing). The plan includes unlimited staff users and unlimited client users (AgencyAnalytics pricing).

Clients get a white-labelled portal, with your logo, colours, custom domain and custom email (AgencyAnalytics pricing). The product lists 85+ marketing integrations, grouped into categories such as SEO, PPC, social, email, local, call tracking and ecommerce (AgencyAnalytics integrations). It also includes AI summaries, an “Ask AI” feature and MCP access for ChatGPT and Claude (AgencyAnalytics pricing).

Which agencies should stay on AgencyAnalytics

If your agency reports mainly on SEO, paid search and social for its clients, and a branded client portal is part of what you sell, AgencyAnalytics fits that work closely. We wouldn’t suggest moving for the sake of it.

Where it gets harder for purpose agencies

Agencies that serve nonprofits are often asked about more than marketing. A client wants to know whether the appeal raised more than last year, how many donors gave again, or what a campaign returned once the donations came in. Those answers sit in fundraising platforms, CRMs and finance systems as well as in ad accounts. AgencyAnalytics describes its integrations as marketing integrations (AgencyAnalytics pricing), so check its list against your clients’ systems before you commit.

Where Filament is different

Filament connects marketing apps such as Google Ads, Meta Ads, Google Analytics 4 and Mailchimp, alongside fundraising, CRM and finance apps such as Raisely, Funraisin, Salesforce, NationBuilder, Xero and Stripe. When a client connects both, you can report on what a campaign cost and what it raised in one place.

Filament has agency accounts. You create and manage client accounts from your agency hub, assign team members to the clients they work on, and control who can view, edit and share dashboards. An agency workspace can query connected client data and build consolidated reports across clients, with client and source labels to keep comparisons clear. What you can compare depends on the data each client has connected.

You can turn a dashboard into an agency template and make it available to your client accounts. Each client builds their dashboard from that template using their own connected sources. Templates are a reusable starting point; they don’t rewrite existing client dashboards automatically.

Clients can be invited into their own account to explore and ask questions, or you can share a public dashboard link or embed without a Filament login. Anyone with a public link can view that dashboard. Answers in Filament show their working, with the methodology and SQL you can edit, and the MCP server lets Claude, ChatGPT and your own agents work with the same data.

Sources

All checked 26 October 2026.

See the
whole picture.

Create dashboards with a prompt, build board-ready reports, and share your insights across your team.

Explore the demo dashboard

Beach Clean 2026 Key Metrics

Date range

Compared toPrevious year

Fundraiser state

Traffic channel

Campaign HealthFundraisersAcquisitionWebsite Traffic

Funds raised$118,050Goal: $245,000

Sign-ups19482% activation rate

Donations399Median gift: $100

Avg. donation$295.86Across the campaign

Funds raised vs target

$118,050 of $245,000

Sign-ups vs target

194 of 250

Cumulative funds raised 2026 Previous year

Beach Clean 2026 Key Metrics report

Campaign Health

Funds raised stand at $118,050 against a $245,000 target. Sign-ups are ahead of fundraising as a share of goal.

Funds raised$118,050

Sign-ups194

Funds raised vs target48% of goal

Cumulative funds raised

Tidewatch Demo Page 3 of 13

Notice every change.
Understand why.

A dashboard shows you where to look. Threads help you understand why. Ask a question, explore the detail, and iterate your strategy in real time.

Spot the signal

Cost per acquisition$34.20+42.5% this weekPrevious week $24.00

Threads

Why has our cost per acquisition jumped?

Filament

Most of the increase is in paid social. Spend rose, but fewer visitors completed a sign-up. Search is holding steady.

CPA by channel

Paid social

$41.60

$19.80

$8.40

Connected data, in context

Built for the way you work.

Knowledge & memory

Your definitions, your context, your way of working. Teach Filament once and carry that understanding into every question.

“For us, an active fundraiser has published their fundraising page.”

Remembered for your team

Using your definition

82%

of fundraisers
are active.

MCP server

Equip your agents, Claude, and ChatGPT with the data they need to work alongside you.

Your assistantFilament connected

Where is this campaign losing momentum?

Filament · Queried campaign data

Sign-ups are ahead of fundraising. Here’s where the gap is:

Sign-ups78%

Funds raised48%

You’ve raised $118,050 of the $245,000 target. I’d look at what happens after someone joins.

What should we look into first?

Start with activation and gift size. Compare fundraisers who have received a donation with those who haven’t.

Revisions

Every change to a dashboard is tracked, saved, and easy to revert.

Fundraising by monthOriginal

Fundraising by monthCurrent

Permissions

Data for your whole team, with granular permissions on dashboards and apps.

Campaign overview

JJessCan edit

SSamCan view

AAlexCan view

Agency accounts

Your best analysis, ready for every client. Share templates across your agency.

One template. Every client.

Simple sharing

Make any dashboard public or embed it online.

Single sign-on

Bring your existing identity provider or Google Workspace.

Free templates

Start with a library of free KPI templates made for the apps you use.

Trusted by the best

**Kevin Rassool**Tech Lead, High Impact Athletes

Pricing

Your agency subscription, plus a monthly price for each active client.

Prices in US dollars.

Agency

$249/ month+ $30per active client

$2,988 billed annually

Pro for your agency, with a
client account for every client.

Everything in Pro for your agency
Client accounts from your agency hub
Agency templates for every client
Reporting across all your clients

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Analyst

From $690/ month

12-month commitment,
billed monthly

Everything in Pro, plus a data analyst
to create dashboards and answer questions.

Dashboard development
Analysis requests
Custom templates
Priority support

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Enterprise

Let’s talk

A data team for
your organisation.

For the bigger picture.
Built around your needs.

Custom integrations
Data engineering
Your own infrastructure
Full-service data team

Book a demo

Unlimited connected apps are subject to fair use. Extra Filly messages are available in packs of 250 for $75.

Your data, secured as standard

Your data stays yours. We provision a dedicated warehouse for every Filament customer, never permit AI training on your data, and keep your data in the region of your choice.

How we keep your data safe

Your own warehouse

Every organisation has a dedicated PostgreSQL data warehouse for your data, isolated from other customers.

You control access

Implement granular roles and permissions to govern who can view and share data. Secure user accounts with MFA and passkeys.

Protected at every layer

Data encryption keeps information safe, with full encyrption at rest and in transit.

Choose your warehouse region

Store your data in Australia, the EU, or the US to meet your data sovereignty requirements Platform data and some processing may be outside that region.

No model training

Filament does not train its models on your personal data, and our AI providers are contractually prohibited from using it to train or improve their models.

Zero data retention for AI providers

Filament mandates zero data retention for downstream AI providers. Filament retains conversation history under its access, encryption and retention controls.

A few things you might be wondering.

Talk to our team

How much does Filament cost for agencies?

Your agency subscription is US$249 a month billed annually, or US$290 billed monthly (A$349 or A$390). Each active client account adds US$30 (A$50) a month. Paused and deleted clients aren't charged.

Can I move my client reports across from AgencyAnalytics?

There's no automatic import. Connect each client's apps, rebuild your most-used report once, and turn it into an agency template. Each client then builds their dashboard from that template using their own data.

Can I report on fundraising results as well as marketing?

Yes, when a client connects their fundraising, CRM or finance apps alongside their ad accounts. You can then report on what a campaign cost and what it raised in one place.

Do clients need a Filament login?

Invite clients into their own account when they need to explore and collaborate. For a view-only dashboard, you can share a public link or embed it without a Filament login. Anyone with that public link can view the shared dashboard.

Is there a free trial?

Yes. Try Filament free for 14 days. We'll help you connect your apps and build your first dashboard.